Историята на AdNow

Как започна всичко...

Историята на Adnow започна преди 2 години, когато група диджитал професионалисти, вдъхновени от идеята за ползване на диджитал медия, RTB и Big Data, решиха да създадът нов хибриден формат на реклама Native Ads. Този формат е създаден за издаване на реклама и откриване на интересно и подходящо съдържание за всеки един потребител. Идеята за предоставяне на "интересна реклама и подходящо съдържание" звучи разбираемо, но самият технологичен процес е изключително сложен. Също така, този вид формат ви позволява да използвате традиционните медийни банери и нативните реклами заедно, което е изключително удобно и изгодно за клиентите и агенциите за популяризиране на бранд.

За създаването и развитието на първият платформен прототип отне на екипа на Adnow повече от година. Ефективността на алгоритмите бе изключително впечатляваща още от самото начало.

Всичко това стана възможно благодарение на нашите основатели и  дългогодишният им опит и работа с RTB, Big Data, медии, PPC кампании и мобилни реклами през последните 10-14 години.Комбинацията от желание и опит, подобриха тази платформа и само за 2 години се превърна в лидер в наитив рекламата.


През декември 2014, Adnow започна активна работа с уеб мастърите и нашата платформа стана достъпна за всеки.

Оттогава, благодарение на отзивите на нашите клиенти и партньори и желанието ни да се се развиваме, променихме нашата платформа повече от 12 пъти с цел усъвършенстване на механизма за подбор на реклами. 

Adnow сега

Изминаха 2 години и сега през 2016 Adnow се гордее да бъде платформа с повече от 150 000 партньори, която обслужва повече от 4 билиона импресии всеки месец в 114 страни. Ние сме много щастливи от тези резултати, но знаем, че пътят до съвършенството е дълъг и труден. Всеки ден ние работим за да подобряваме нашия продукт и алгоритъм и в следствие на това да повишим приходите за двете страни - рекламодатели и издатели. Да ние се развихме , станахме интернационална компания, но желанието ни да се развиваме и работим е още по-голямо. Поради тази причина ние предлагаме на нашите партньори и клиенти, повече от коя да е друга рекламна мрежа!

Rayees Wani

Sales Head Region Asia

Rayees has a 11 years of experience in Financial and Digital Marketing fields. Joined the Adnow team in 2015 as a Sales Head of Asian Region. Не is among the pioneers who introduced the concept of corporate sales strategy, division by Geo factor and sales team building, B2B development. Thanks to Rayees’s help the sales force of Adnow got new energy by the way of revolutionizing sales code and ethics like introduction of new processes, voice support system for clients. Currently Rayees is handling the responsibilities of Sales Head Asia Region with his strongly built team of sales and operation specialists.

Phạm Thành Trung

Head of Advertiser’s Department

Trung is one of the most rapidly advancing employees up the career ladder at AdNow. Starting as a sales manager in 2016 he introduced an innovative way of sales negotiations thereby increased the amount of partners and the quality of the cooperation with them. Phạm Thành Trung brought AdNow platform to the whole new level using his expert knowledge of the Asian market. He implemented campaigns optimization, timely customer support, optimized the negotiation process and cooperation with the major players on the market. Today he is holding one of the highest positions in AdNow, leading the company up to the top of the market.

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